Achieved benefits:

  • We know our market, potential clients and competitors well
  • Our market studies add up with the feedback from the sales team in order to have the most accurate view of our environment
  • They focus on high added value information
  • We interview several sources of information in order to obtain reliable feedback from clients, experts, opinion leaders, competitors
  • Results are presented to operational teams and are aiming at validating information, inform teams but also put into perspective with the company’s strategy
  • This presentation facilitates the appropriation of results and of action plans following up