Information about our other Market research and Product marketing activities
Marketing studies
Customer Relationships management
Offer Design and Launch
Pricing architecture
Market Segmentation and data analysis
Industrial, economic and sales KPI
Achieved benefits:
- Assessing the situation allows to measure the nature of our actual performance, the attention points, and good management practices
- This assessment was shared by all players involved on the topic, and who allowed to define a target performance
- An action plan was set up
- Tools to measure the sales performance allow management to know the contribution of each action, its implementation speed, the attention points
- Results are highlighted to motivate all concerned players