Information about our other Market research and Product marketing activities
Marketing studies
Customer Relationships management
Offer Design and Launch
Pricing architecture
Sales performance
Industrial, economic and sales KPI
Achieved benefits:
- Our client segmentation is back matching market needs; it considers how our offers (products and services), our markets, our competitors have evolved
- It allows us to analyse the market under all angles, without needing to treat the information again, and allows to mix this information with available external sources
- The coding of our information systems is up to date; updating data was done in 2 stages, centrally to treat 80% of data and with the teams involved to validate the 20% of data generating 80% of the value. This work allowed to go fast and to limit the time invested by operationnals
- Contributors entering data were trained and dispose of all fields allowing to code information relating to customer relationship. Tools help to identify non reliable information and to correct wrong practises
- Client dashboards and KPI were revisited to involve the management on the quality of the data entered in the IS